Foodie Pharmacology Podcast

How We Eat with Paco Underhill

December 13, 2021

Modern supermarkets bombard shoppers with colorful displays and marketing featuring terms like “healthy” and “all natural”… but what do those marketing titles really mean? Paco Underhill, founder of the behavioral research and consulting firm Envirosell Global LLC, and bestselling author of books like Why we Buy: The Science of Shopping joins us on the show. We chat about his new book, How We Eat: The Brave New World of Food and Beverages, and the evolution of the modern supermarket.

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